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About Us

SPOKE is New Zealand’s only dedicated mountain biking magazine with a reputation for the highest quality production values, design, photography and writing. Since its inception in 2001, SPOKE has provided an unbiased look at the lives and times of mountain bikers in Aotearoa and abroad.

SPOKE appeals to a large cross-section of the cycling community, from the recreational weekend rider to the seasoned veteran. Through in-depth profiles on the people and places that embody the sport, SPOKE uniquely showcases more than just the action; we capture what it means to be a mountain biker. 

Each issue is packed with stunning photography and innovative articles on the best destinations and trails, industry profiles and interviews, objective product reviews and real-world riding advice and stories that inspire all mountain bikers to get out and ride. 

In the SPOKE Magazine shop you'll find t-shirts and hoodies featuring prints by our favourite artists and brands, cool books, DVDs, and - of course - magazines. We'll be adding new stuff all the time, along with special limited-edition goodies that you'll have to be quick to get your paws on. 

Our aim when starting SPOKE was to make a beautifully designed, high-quality magazine that features the best photography and writing New Zealand had to offer. We carry these values through to SPOKE Magazine's shop: we only stock items that we'd want to buy, and are proud to support local artists and designers. 

Arrowsmith Media Ltd. 


Postal address:
PO Box 462
Wanaka, 9305
New Zealand.